Marketing Home Care, Home Care Leads, Marketing Assisted Living, Assisted Living Leads
Elder Care Leads and Marketing
(February 2012) LTC Expert Publications is proud to announce the launch of a proprietary customer service and communications portal for many of LTCEP's larger clients. This portal allows clients to instantly see how their websites rank for certain keyword phrases, all of their social media, blog post and video content, leads and much more.
Roland Lacey, an SEO expert and programmer with many years of experience was instrumental in building the proprietary portal for LTCEP. The information provided to clients is accessible 24/7 and gives them the ability to use one username and password to access almost all of their accounts.
LTCEP is now the only elder care and senior service marketing company providing this level of instant access and unsurpassed communication for clients.
"We've always known that being able to see results instantly and to calculate ROI is a high priority for our clients. The addition of this portal allows this to happen 24/7. We also use this portal to provide access to educational videos, webinar replays, and tutorials on blogging and more. It's totally comprehensive and we are proud to provide this level of support." says Valerie VanBooven RN BSN Co-Owner of LTCEP.
George Novoson, Co-Owner of LTCEP adds, "The way businesses handle customer service has changed dramatically over the last few years. In order to meet the needs and demands of business owners, this is one step that we knew would be essential for our customers and provide the best service possible, 24/7."
The new Client Communications Center will allow LTCEP clients to do all of the following:
· Easily track search rankings over time for greater insight into how their ongoing SEO efforts impact keyword positions across major search engines. All without downloading, installing or updating any SEO software.
For More Information about LTC Expert Publications and their Customer Communications Center for clients, visit them online at www.LTCSocialMark.com or call 888-404-1513.
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Seasoned elder care marketers and even new elder care marketers are interested to know if an exclusive home care lead marketing (or assisted living lead marketing) program will really make a difference in their sales….or would it be better to purchase standard shared leads (ie eldecarelink, service magic etc).
To help you decide which one is better, here are the advantages and disadvantages.
The cost of an exclusive lead program can, on the surface, appear to be more expensive than standard shared leads programs. However, the closing ratio is usually much higher with an exclusive lead.
Of course, this is not guaranteed because there is still a dependency on your delivering and selling skills.
Exclusive lead programs give the elder care marketing professional or home care agency owner an advantage because there is less competition, less wasted time, and higher Return on Investment (ROI).
Exclusive Lead Marketing Programs should include the following solutions. Missing any one of these could lead to a failed program.
1. A lead capture website- specifically designed with your target market in mind, these sites are designed to get the prospect to take an action- either make a phone call or fill out a short form.
2. Complete search engine optimization on your lead capture website for every local city/town/municipality that your home care agency or assisted living facility might service.
3. Natural search engine rankings (not just pay-per-click) on page #1 of Google for dozens of keyword phrases.
4. A minimum of weekly blog posting, 2x per month video production.
5. Call tracking and recorded phone number that dials straight through to the office.
6. A professionally managed Google Adwords campaign for more competitive markets that minimizes job seekers and increases quality leads. This campaign should be run by an organization that understands the nature of the research and buying process of the elder care market, not by a “generalist” organization who serves plumbers, roofers, car dealerships and construction companies.
Of course, there is still competition even when you purchase an exclusive leads program because the prospects may still shop around.
Here’s a sample scenario:
What if Sue’s scenario looked like this:
Scenario #1 looks like the least expensive option, but the reality is that it doesn’t do Sue much good at all. She has not made an investment in her own website, her own content, and her own internet presence. She running on a wheel that doesn’t help her business very much at all.
Your scenario may be similar to one of these, or completely different.
Just remember that although a shared lead cost at $18.00 per lead sounds cheap, but at the end of the day, they may be more expensive than you think.
Invest in your own internet presence. Build a program that will benefit your business for years to come. One that you can help manage and direct, but that is completely done for you. Get back to working ON your business instead of FOR your business chasing shared leads every month.
Invest in you, and reap the rewards!
Earlier today the Obama Administration announced a commitment of new resources in the fight against Alzheimer’s disease.
This is an important step for our nation, our Alzheimer’s advocacy movement, and the development and implementation of an effective National Alzheimer’s Plan. We are beginning to see the tangible results of our efforts, and we owe it all to you!
After the unanimous, bipartisan passage and enactment of the National Alzheimer's Project Act last January, Americans affected by the disease made impassioned demands during the Alzheimer’s Association’s nationwide public input sessions. You were clear: Alzheimer's can't wait, not when more than 10,000 baby boomers a day turn age 65 and not when it costs our nation $183 billion a year. And since this past week, you spoke again with over 100,000 people signing our petition so far, urging the administration to ensure that all resources and expertise within the government's reach be brought to bear on this issue, even in this challenging fiscal environment.
Today’s announcement of an additional $50 million for Alzheimer's research over the coming months, and an additional $106 million in the coming year to research, caregiver support and education is an important step in the right direction to defeat this devastating disease.
Measured against the scale of the crisis, today marks a very important step, but we need to do much, much more. We believe the Administration and Congress understand this point. Yet we also know that during this critical time, progress will not continue unless Alzheimer’s advocates like you keep calling for action.
Thank you for your continued commitment to this cause. You made today happen. Now it’s time to call for the next step. The single most important thing you can do in this moment is to encourage more and more people to sign the petition. This expands our movement, raises our voice, and sends a clear message to our elected leaders.
Sincerely,
Robert Egge
Vice President, Public Policy
Alzheimer's Association
Regards,
Regards,
Want to know what Google thinks of you?
Log in to your Google account and click on this link see all the demographic information Google has inferred about you based on your web-surfing habits. (Via Casey Johnston at Ars Technica)
How good is it at guessing?
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It all depends upon your SEO strategy.
If you rightly concluded that keyword phrases like “home care” and “senior care” (with high search volumes) are what you must target to appeal to clients like Martha, then you’ll plan your landing page to focus on people looking for ideas on how to make their loved safe and happy in their own home. You may reinforce Martha's guilty conscience and easily convince her that your "starter" home care package is a great way to gently ease Mom into some companion care services. By explaining your home care agency services in terms that make Martha feel good about herself, you shift the decision making from a perspective of price or quality to one of emotional fulfillment, subtly shifting things to a higher plane on the Maslowian hierarchy of needs. Interestingly enough, it also makes it easier to close the sale! Give Them What They Want Indeed, the right strategy for your landing page may even lead you to craft package deals that fits customers’ needs like a glove. But doing this requires detailed insight into your market’s desires, and clarity about the home care market segment that you serve. Nothing about this process is static. While an approach that pushes Martha's emotional triggers may work well, it must be modified to suit the analytical and logical part of her brain when she's searching a month later for a transportation service to take her Mom to a Doctor's appointment. Keyword research and SEO can help estimate the volume of prospective buyers or people in search of a solution, so that it is possible to create compelling content for landing pages targeted directly at buyers searching with generic keyword phrases. These can work so well that even prospects who haven’t heard of your brand before, or aren’t sure if they even want the solution you offer, are converted into buyers through the near-magical resonance created by a landing page tailored to their emotional needs. The trick, then, is finding the right generic search phrases to target – and knowing your prospect’s mind well enough to persuade visitors into taking the action you want. This will boost earnings massively.
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