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		<title>AlzheimersCareToday.com Announces the Addition of a New Alzheimer’s Care Expert Contributor</title>
		<link>http://www.myseniorservice.com/alzheimerscaretoday-com-announces-the-addition-of-a-new-alzheimers-care-expert-contributor</link>
		<comments>http://www.myseniorservice.com/alzheimerscaretoday-com-announces-the-addition-of-a-new-alzheimers-care-expert-contributor#comments</comments>
		<pubDate>Thu, 17 May 2012 15:46:35 +0000</pubDate>
		<dc:creator>valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[LTC Expert Publications Valerie VanBooven RN BSN 888-404-1513 Valerie@ltcep.com www.LTCSocialMark.com   For Immediate Release (St. Louis, MO, May, 2012) LTC Expert Publications is proud to announce that Tom Merlin, Co-Owner of Home Helpers in Des Plaines, IL, is the featured contributor this week for a new website dedicated to Alzheimer’s Disease Care. AlzheimersCareToday.com contains articles [...]]]></description>
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<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><b><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">LTC Expert Publications</span></b></p>
</p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;">
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">Valerie VanBooven RN BSN</span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">888-404-1513</span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"><a href="mailto:Valerie@ltcep.com">Valerie@ltcep.com</a></span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"><a href="http://www.LTCSocialMark.com">www.LTCSocialMark.com</a></span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> </span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><b><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">For Immediate Release</span></b></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><b><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"><br /></span></b></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><b><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">
<div class='p_embed p_image_embed'> <img alt="Alzheimers_care_today" height="101" src="http://getfile0.posterous.com/getfile/files.posterous.com/ltcexpert/joySTiRP9RESJTqdP4TnnnvkvpA2LhZgZ1oDxIDIoTRjlxLJBPe6jCpKC4ly/alzheimers_care_today.jpg" width="412" /> </div>
<p> </span></b></p>
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<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"><br /> </span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"><br /></span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">(St. Louis, MO, May, 2012) LTC Expert Publications is proud to announce that <b>Tom Merlin, Co-Owner of Home Helpers in Des Plaines, IL</b>, is the featured contributor this week for a new website dedicated to <b><a href="http://www.alzheimercaretoday.com/">Alzheimer’s Disease Care</a></b>. </span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"> <span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"><br /></span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"></span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><b><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">AlzheimersCareToday.com</span></b><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> contains articles and information specific to the care of family members suffering from Alzheimer’s Disease, including Alzheimer’s Treatments, Dementia Care, and Signs and Symptoms of Alzheimer’s Disease, tips and articles.  All content is written by experts in the home care and assisted living industries.</span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> </span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><i><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">“We have dozens of experts nationwide who are happy to share information and advice to families who have a loved one with Alzheimer’s Disease. Many are home care agency owners who speak to family caregivers every single day. They know and understand the challenges of Alzheimer’s Disease and deal with these challenges full time. We are sharing their expertise on this new website</span></i><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">,” <b>states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.</b></span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> </span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #2255aa;">AlzheimersCareToday.com</span><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> will highlight and feature a different expert who will share tips and information on <b>Alzheimer’s Disease Care</b> each month.</span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> </span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><i><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">“We are honored to have <b>Tom Merlin</b>, (</span></i><i><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #2255aa;"><a href="http://www.northsuburbanhomecare.com/">www.NorthSuburbanHomeCare.com</a></span></i><i><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">) as one of our official featured experts. Tom is co-owner of </span></i><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"><a href="http://www.rightathomealzcare.com/"></a> <a href="http://www.northusburbanhomecare.com/">Home Helpers in Des Plaines IL<i> </i></a><i>together with wife Lisa, and business partner Joy Schaefer, offering families the services of professional caregivers to assist them with activities of daily living and aging in place. He just submitted a new Alzheimer’s Care article, </i></span><b><i><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #2255aa;">“<a href="http://www.alzheimerscaretoday.com/alzheimers-care-storytelling/">Advances in Alzheimer’s Care: The Power of Storytelling</a></span></i></b><b><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #2255aa;">”</span></b><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> adds VanBooven.</span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> </span></p>
<p style="margin: 0in; line-height: 13.5pt; background: white;"><strong><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"><a href="http://www.northsuburbanhomecare.com/"><span style="color: #2780c7;">Home Helpers of Northeastern Illinois</span></a></span></strong><span class="apple-converted-space"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> </span></span><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">has received the Home Services Agency license required by the Illinois Department of Public Health as of September 2008. We are proud members of the Des Plaines Chamber of Commerce, the Skokie Chamber of Commerce and the DBR Chamber of Commerce Tom and Joy have both taken the course of study and passed the examination to become Certified Senior Advisors. We have also taken the “Best Friends Approach” train-the-trainer course offered by the Alzheimer’s Association.</span></p>
<p style="margin: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> </span></p>
<p style="line-height: 13.5pt; background-color: white;"><b><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;">
<div class='p_embed p_image_embed'> <img alt="Merlin-photo-300x226" height="226" src="http://getfile5.posterous.com/getfile/files.posterous.com/ltcexpert/Cz9uN4PoBJLzMxSeAh3A35QdPJRFm3nlEkhmhJFGiQigV7ZrXI94nKNGFNQ9/Merlin-photo-300x226.jpg" width="300" /> </div>
<p> Tom Merlin says:</span></b><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> “<i>The experience of owning and managing Home Helpers of Northeastern Illinois has been a richly rewarding experience. We strive to relieve the stress that can come with making a decision about who is going to fill in when a family caregiver can no longer provide the service their loved one needs and deserves. Through our free in-home consultation, we can evaluate the situation and match the client’s requirements with a customized care plan. We have become the source of caregiving we wish we knew about when we needed help with aging parents. We hope we can spare our future clients the anguish of not knowing who to turn to when they need help. Home Helpers of Northeastern Illinois is just a phone call away from helping out at home, wherever our clients call home, be it an independent or assisted living facility or that bungalow they have owned for decades.”</i></span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> </span></p>
<h2 style="margin: 0in; line-height: 16.5pt; background: white;"><span style="font-size: 14.0pt; font-family: Tahoma,sans-serif; color: #333333; font-weight: normal;">CALL (847) 780-7507 to speak with a Home Helpers Home Care expert in Des Plaines IL.</span></h2>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> </span></p>
<p style="margin-bottom: 0in; line-height: 13.5pt; background: white;"><span style="font-size: 10.5pt; font-family: Tahoma,sans-serif; color: #333333;"> </span></p>
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		<title>LTC Expert Publications Announces the Launch of a New Authority Website Dedicated to Alzheimer’s Disease Care- AlzheimersCareToday.com</title>
		<link>http://www.myseniorservice.com/ltc-expert-publications-announces-the-launch-of-a-new-authority-website-dedicated-to-alzheimers-disease-care-alzheimerscaretoday-com</link>
		<comments>http://www.myseniorservice.com/ltc-expert-publications-announces-the-launch-of-a-new-authority-website-dedicated-to-alzheimers-disease-care-alzheimerscaretoday-com#comments</comments>
		<pubDate>Mon, 14 May 2012 19:25:50 +0000</pubDate>
		<dc:creator>valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.myseniorservice.com/?p=3279</guid>
		<description><![CDATA[LTC Expert PublicationsValerie VanBooven RN BSN 888-404-1513 www.LTCSocialMark.com   For Immediate Release (ST. CHARLES, MO, May, 2012)  LTC Expert Publications is proud to announce the launch of a new authority website dedicated to Alzheimer’s Care.   AlzheimersCareToday.com contains articles and information specific to the caring for family members and individuals with Alzheimer ’s disease.  All [...]]]></description>
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<div><b>
<div class='p_embed p_image_embed'> <img alt="Alzheimers_care_today" height="101" src="http://getfile3.posterous.com/getfile/files.posterous.com/ltcexpert/sh05CNoReGNQacilOEvjy3UKMbueY2SDAYKasEE6cyRBnVGqzsQrvIXGJN0A/alzheimers_care_today.jpg" width="412" /> </div>
<p></b></div>
<p><b>
<p />
<p />
<p />LTC Expert Publications</b><b><br />Valerie VanBooven RN BSN
<p />888-404-1513
<p /> <a href="http://www.LTCSocialMark.com">www.LTCSocialMark.com</a></b>
<p /> 
<p /><b>For Immediate Release</b>
<p />(ST. CHARLES, MO, May, 2012)  LTC Expert Publications is proud to announce the launch of a new authority website dedicated to <a href="http://www.alzheimerscaretoday.com">Alzheimer’s Care</a>.  
<p /> <a href="http://AlzheimersCareToday.com">AlzheimersCareToday.com</a> contains articles and information specific to the caring for family members and individuals with <a href="http://www.alzheimerscaretoday.com">Alzheimer ’s disease</a>.  All articles are written by experts in the home care and assisted living industries.
<p /><b>“We have dozens of experts nationwide who are happy to share information and advice with families dealing with an <a href="http://www.alzheimerscaretoday.com">Alzheimer’s disease care</a> situation.  Many are home care agency owners who care for folks with Alzheimer’s disease every single day. They know and understand the challenges of this diagnosis and the types of care strategies that work best. We are sharing their expertise on this new website,” </b>states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.
<p /><a href="http://AlzheimersCareToday.com">AlzheimersCareToday.com</a> will highlight and feature a different expert who will share tips and information on caregiving each week.
<p />For more information about how to submit your original articles or content to <a href="http://AlzheimersCareToday.com">AlzheimersCareToday.com</a> ,  please contact Valerie VanBooven RN BSN at <a href="mailto:Valerie@ltcep.com">Valerie@ltcep.com</a>
<p /> LTC Expert Publications’s services make it possible for elder care and senior service providers to dominate the internet and generate leads. They are a full service internet marketing company specializing in the following:
<p />
<ul>
<li>Lead generation</li>
<li>Website development</li>
<li>Online Marketing Programs that drive traffic and leads</li>
<li>Search Engine Optimization</li>
<li>Google Places Optimization</li>
<li>Natural Search Engine Results</li>
<li>Pay-Per-Click</li>
<li>Video Production/ Video Marketing</li>
<li>Social Media Marketing</li>
<li>Full content management (blog posting, article marketing, press release marketing)</li>
</ul>
<div>Their expertise is in the senior and baby-boomer market. LTC Expert Publications accepts clients who practice in the following areas:
<p /> ·         Home Care
<p />·         Assisted Living
<p />·         Senior Housing of all Types
<p />·         Long Term Care Insurance
<p />·         Reverse Mortgages
<p />·         Elder Law
<p />·         Nursing Home
<p /> ·         Adult Day Care
<p />·         Durable Medical Equipment
<p />·         Geriatric Care Management
<p />·         Hospice Care
<p />·         Other senior service providers
<p />For more Information about LTC Expert Publications and their suite of authority sites for clients, visit them online at <a href="http://www.LTCSocialMark.com ">http://www.LTCSocialMark.com </a>or call 888-404-1513.      .<br /> ###
<p />
<p />Regards,<br />Valerie VanBooven RN BSN<br />Owner/ Managing Partner<br />LTC Expert Publications<br />Phone: 888-404-1513<br />Email: <a href="mailto:valerie@ltcep.com">valerie@ltcep.com</a>
<p />See our client samples: <a href="http://MySeniorService.com">http://MySeniorService.com</a><br /> Register for our webinars and marketing videos: <a href="http://LTCSocialMark.com">http://LTCSocialMark.com</a></div>
</div>
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		<title>The 4 Top Home Care Marketing Strategies for Success</title>
		<link>http://www.myseniorservice.com/the-4-top-home-care-marketing-strategies-for-success</link>
		<comments>http://www.myseniorservice.com/the-4-top-home-care-marketing-strategies-for-success#comments</comments>
		<pubDate>Fri, 11 May 2012 02:12:23 +0000</pubDate>
		<dc:creator>valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[If you have been marketing home care for any length of time, you know all of the challenges that home care agency owners face&#8230; Everything from the challenge of getting more professional referral sources, to &#34;networking exhaustion&#34;, to yellow pages (to do or not to do), your website, your social media, your articles, photos, events, [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>If you have been <b>marketing home care</b> for any length of time, you know all of the challenges that <i>home care agency owners</i> face&#8230;
<div> Everything from the challenge of getting more professional referral sources, to &quot;networking exhaustion&quot;, to yellow pages (to do or not to do), your website, your social media, your articles, photos, events, senior fairs, speaking engagements, opening cases, closing cases, staffing, weekends, Mondays etc. </div>
<p />
<div>
<div class='p_embed p_image_embed'> <img alt="Home_care_marketing" height="225" src="http://getfile2.posterous.com/getfile/files.posterous.com/ltcexpert/Z3sfrlGDtZxUpoWdqFzzUZdGQZVOgXLjJ5qsLXcHW7kV2McGi0ngYj2yXy6G/home_care_marketing.jpg" width="300" /> </div>
<p> Oh and then there is following up with every lead, referral, referral source and on and on&#8230;..</p></div>
<p />
<div>The next reality TV show should document a day in the life of a busy <i>home care agency owner</i>. MAN oh MAN that would be a great show! </div>
<p />
<div>As much as we would like to say that internet marketing can ease the stress and worry of the <i>home care agency marketer or owner,</i> it&#39;s not that simple. We know it. You know it. Not all leads are created equal, and not all leads come from one source.</div>
<p />
<div><b>Diversifying your home care marketing portfolio is the only correct answer.</b></div>
<p />
<div><b>1. Networking- Strike a good balance. </b></div>
<p />
<div>My biggest &quot;AHA moment&quot; was when another elder care service provider looked at me and said, &quot;<i>I only attend networking events/groups that are going to generate leads and referrals.</i>&quot; What she was telling me was that &#8211; all of the healthcare, home care and senior service groups I belonged to weren&#39;t worth a nickle, because frankly, they were filled with my competition- and my competition was NOT going to refer to me.  Take that with a grain of salt, because it is important to have community involvement, but she was right to some extent. Limit your networking to groups that you can really sink your teeth into.</div>
<p />
<div><i>Too much networking makes Jane a tired girl. Too little networking makes Jane an invisible girl. Strike a good balance.</i></div>
<p />
<div><b>2. Yellow Pages- Online and Offline</b></div>
<p />
<div>
<ul>
<li><span style="color: rgb(0,0,102); font-family: georgia,serif; font-size: large;">Yellow Pages online- I&#39;m a big opponent of this type of spending. Wouldn&#39;t do it. My opinion.</span></li>
<li> <span style="color: rgb(0,0,102); font-family: georgia,serif; font-size: large;">Yellow Pages Offline- Depends on your market. You MUST calculate your ROI. If you are getting good leads, keep it , if not , save your money for something else.</span></li>
</ul>
<div><b>3. Radio, Print, TV</b></div>
</div>
<p />
<div>They all have their place, but keep it simple. I would go for radio over print or TV any day. And never, never advertise home care on a sports channel or in the sports section of  the newspaper. Complete loss if you do.</div>
<p />
<div><b>4. Internet Marketing</b></div>
<p />
<div>Ahh, my favorite!! It should be yours too. In this fast paced world of instant everything, you should be taking advantage of every aspect of online marketing. </div>
<p />
<div>1. <i>You should have a home care lead generating website.</i> Note that I did NOT say expense website, or graphically award winning website, I said <b>HOME CARE LEAD GENERATING WEBSITE</b>.</div>
<p />
<div>2. <i>Important aspects of that lead generating website are:</i></div>
<blockquote style="margin: 0 0 0 40px; border: none; padding: 0px;"><div>a. Great call to action.</div>
<div>b. Great content.</div>
<div>c. Easy contact options.</div>
<div>d. Excellent organic keyword strategy.</div>
<div>e. Search engine optimization for better visibility.</div>
<div>f. REAL qualified backlinks to elder care and senior service oriented websites. (not just any backlinking will do, so BE CAREFUL)</div>
<p /></blockquote>
<p>3. <i>Social Media is very important. </i>For home care agency owners and marketers, this is the order of importance:<br />
<blockquote style="margin: 0 0 0 40px; border: none; padding: 0px;">
<div>a. #1 is LinkedIn (surprised?)</div>
<div>b. #2 is Facebook</div>
<div>c. #3 is Twitter</div>
<div>d. #4 is YouTube</div>
<p /></blockquote>
<p>4. <i>Back to Content- Great Content, Local Content, Unique Content.</i><br />
<blockquote style="margin: 0 0 0 40px; border: none; padding: 0px;">
<div>a. Blog posting is not an option, it MUST BE DONE.</div>
<div>b. Posting to Facebook, LinkedIn, and Twitter is super important.</div>
<div>c. Turning those posts into videos, creating videos, posting videos is essential in 2012.</div>
<p /></blockquote>
<p />Seems overwhelming, but generating leads online that are EXCLUSIVE to you and your office, and not SHARED with 5 other agencies in your area is not only smart, but those leads are much easier to close, and much more interested in YOUR services.
<p />
<div>Team up with a company that specializes in exclusive home care lead generation and works closely only with senior services (not plumbers and painters). </div>
<p />
<div>Good luck and let us know how we can help!<br />Regards,
<div style="font-family: georgia,serif;"> <i>Valerie VanBooven RN BSN</i></div>
<div>Owner/ Managing Partner</div>
<div>LTC Expert Publications<br />Phone: <a value="+18884041513">888-404-1513</a><br /> Email: <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a> </div>
<p /><b style="font-size: large;">See our client samples: <a href="http://myseniorservice.com/" target="_blank">http://MySeniorService.com</a></b><br /><b style="font-size: large;">Register for our webinars and marketing videos: <a href="http://ltcsocialmark.com/" target="_blank">http://LTCSocialMark.com</a></b>
<p />  </div>
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		<title>Home Care Marketing: LTC Expert Publications Announces the Launch of Their New Website Dedicated to Caregivers – LessCaregiverStress.com</title>
		<link>http://www.myseniorservice.com/home-care-marketing-ltc-expert-publications-announces-the-launch-of-their-new-website-dedicated-to-caregivers-lesscaregiverstress-com</link>
		<comments>http://www.myseniorservice.com/home-care-marketing-ltc-expert-publications-announces-the-launch-of-their-new-website-dedicated-to-caregivers-lesscaregiverstress-com#comments</comments>
		<pubDate>Tue, 24 Apr 2012 02:14:41 +0000</pubDate>
		<dc:creator>valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.myseniorservice.com/?p=3274</guid>
		<description><![CDATA[LTC Expert Publications Valerie VanBooven RN BSN 888-404-1513 www.LTCSocialMark.com   For Immediate Release (St. Louis, MO, April, 2012)  LTC Expert Publications is proud to announce the launch of a new website dedicated to family caregivers. LessCaregiverStress.com contains articles and information specific to the family caregivers, long-distance caregivers, general caregiver tips, and articles written by experts in the [...]]]></description>
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<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;"><strong>LTC Expert Publications<a href="http://www.homecaredaily.com/wp-content/uploads/2012/04/less-caregiver-stress.jpg"><img title="less caregiver stress" class="alignright wp-image-2154" src="http://www.homecaredaily.com/wp-content/uploads/2012/04/less-caregiver-stress.jpg" height="139" alt="less caregiver stress" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; float: right; margin-top: 5px; margin-right: 5px; margin-bottom: 5px; margin-left: 5px;" width="334" /></a></strong></p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;"><strong>Valerie VanBooven RN BSN</strong></p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;"> <strong>888-404-1513</strong></p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;"><strong><a href="http://www.LTCSocialMark.com">www.LTCSocialMark.com</a></strong></p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;"><strong> </strong></p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;"> <strong>For Immediate Release</strong></p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;">(St. Louis, MO, April, 2012)  LTC Expert Publications is proud to announce the launch of a new website dedicated to family caregivers. <a href="http://www.lesscaregiverstress.com/" title="LessCaregiverStress.com" target="_blank">LessCaregiverStress.com</a> contains articles and information specific to the family caregivers, long-distance caregivers, general caregiver tips, and articles written by experts in the home care and assisted living industries.</p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;"><strong><em> “We have dozens of experts nationwide who are happy to share information and advice to caregivers across the country. Many are home care agency owners who speak to family caregivers every single day. They know and understand the challenges of being a caregiver full time, part-time, and long-distance. We are sharing their expertise on this new website,”</em></strong> states <strong>Valerie VanBooven RN BSN</strong>, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.</p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;">LessCaregiverStress.com will <strong>highlight and feature a different expert</strong> who will share tips and information on caregiving each month.</p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;"><em>&quot;We are honored to have Donna Wrabel, LMSW,  (<a href="http://www.homecaredaily.com/wp-admin/www.Houston-HomeCare.com" title="At Your Side Home Care Houston Texas" target="_blank">www.Houston-HomeCare.com</a>) as our first official featured expert. Donna is co-owner of <a href="http://www.houston-homecare.com/" target="_blank">At Your Side Home Care in Houston, TX,</a> together with husband Rick, offering families the services of professional caregivers to assist them with activities of daily living and aging in place. She authors Continuing Education for social workers and nurses, and presents topics on issues of aging in the Houston community. Donna shares the caregiver role to her eighty year old Mom with her two sisters. She just submitted her wonderful article, <strong><a href="http://www.lesscaregiverstress.com/understanding-caregiver-stress/" title="Understanding Caregiver Stress" target="_blank">&quot;Understanding Caregiver Stress&quot;</a></strong>,&quot;</em> adds VanBooven.</p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;">For more information about how to submit your original articles or content to <a href="http://www.lesscaregiverstress.com/" title="LessCaregiverStress.com" target="_blank">LessCaregiverStress.com</a> , please contact Valerie VanBooven RN BSN at <a href="mailto:Valerie@ltcep.com">Valerie@ltcep.com</a></p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;"><strong>About LTC Expert Publications:</strong></p>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;"> LTC Expert Publications’s services make it possible for elder care and senior service providers to dominate the internet and generate leads. They are a full service internet marketing company specializing in the following:</p>
<ul style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;">
<li>Lead generation</li>
<li>Website development</li>
<li>Online Marketing Programs that drive traffic and leads</li>
<li>Search Engine Optimization</li>
<li>Google Places Optimization</li>
<li>Natural Search Engine Results</li>
<li>Pay-Per-Click</li>
<li>Video Production/ Video Marketing</li>
<li>Social Media Marketing</li>
<li>Full content management (blog posting, article marketing, press release marketing)</li>
</ul>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;">Their expertise is in the senior and baby-boomer market. LTC Expert Publications accepts clients who practice in the following areas:</p>
<ul style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;">
<li>Home Care</li>
<li>Assisted Living</li>
<li>Senior Housing of all Types</li>
<li>Long Term Care Insurance</li>
<li>Reverse Mortgages</li>
<li>Elder Law</li>
<li>Nursing Home</li>
<li>Adult Day Care</li>
<li>Durable Medical Equipment</li>
<li>Geriatric Care Management</li>
<li>Hospice Care</li>
<li>Other senior service providers</li>
</ul>
<p style="font-family: Georgia,Times New Roman,Bitstream Charter,Times,serif; font-size: 13px; line-height: 19px;">For more Information about LTC Expert Publications and their suite of authority sites for clients, visit them online at <a href="http://www.ltcsocialmark.com/" target="_blank">http://www.LTCSocialMark.com</a> or call <strong>888-404-1513</strong>.</p>
<p>Regards,
<div style="font-family: georgia,serif;"><i>Valerie VanBooven RN BSN</i></div>
<div>Owner/ Managing Partner</div>
<div>LTC Expert Publications<br />Phone: <a value="+18884041513">888-404-1513</a><br /> Email: <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a> </div>
<p /><b style="font-size: large;">See our client samples: <a href="http://myseniorservice.com/" target="_blank">http://MySeniorService.com</a></b><br /><b style="font-size: large;">Register for our webinars and marketing videos: <a href="http://ltcsocialmark.com/" target="_blank">http://LTCSocialMark.com</a></b></div>
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		<title>The Elder Care Marketing Newsletter for 04/17/2012</title>
		<link>http://www.myseniorservice.com/the-elder-care-marketing-newsletter-for-04172012</link>
		<comments>http://www.myseniorservice.com/the-elder-care-marketing-newsletter-for-04172012#comments</comments>
		<pubDate>Tue, 17 Apr 2012 14:39:22 +0000</pubDate>
		<dc:creator>valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.myseniorservice.com/?p=3269</guid>
		<description><![CDATA[LTCEP Weekly Home Care, Elder Care, and Senior Service Marketing E-Newsletter Is this email not displaying correctly?View it in your browser. LTCEP Weekly E-Newsletter When the bottom line matters&#8230;.LTCEP delivers leads. From the Desk of Valerie VanBooven RN BSN: Welcome to the famous weekly e-newsletter. Our goal is to help you attract more LEADS to [...]]]></description>
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<td valign="top" style="padding-right: 20px; color: #ffffff; font-family: Helvetica; font-size: 10px; line-height: 100%; text-align: left;">LTCEP Weekly Home Care, Elder Care, and Senior Service Marketing E-Newsletter </td>
<td valign="top" width="200" style="color: #ffffff; font-family: Helvetica; font-size: 10px; line-height: 100%; text-align: left;"> Is this email not displaying correctly?<br /><a href="http://us1.campaign-archive2.com/?u=50c3ae885aebe8576e76a1e70&amp;id=f07a401ee8&amp;e=6a95ceb671" target="_blank" style="color: #ffffff; font-weight: normal; text-decoration: underline;">View it in your browser</a>. </td>
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<h1 style="color: #303030; display: block; font-family: Georgia; font-size: 30px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	LTCEP Weekly E-Newsletter</h1>
<p> When the bottom line matters&#8230;.LTCEP delivers leads.
<p />  <strong>From the Desk of Valerie VanBooven RN BSN:</strong><br /> Welcome to the famous weekly e-newsletter. Our goal is to help you attract more <strong>LEADS</strong> to your elder care, home care, senior service, or assisted living business.<br /> When it comes to online marketing, the elder care business is ALL we do.<br /> Be sure to visit our websites to see client samples and testimonials.<br /> <a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=a209b92182&amp;e=6a95ceb671" target="_blank" style="color: #26abe2; font-weight: normal; text-decoration: underline;">http://www.LTCSocialMark.com</a> and <a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=0b0235a262&amp;e=6a95ceb671" target="_blank" style="color: #26abe2; font-weight: normal; text-decoration: underline;">http://www.MySeniorService.com</a>
<p />  Sincerely,<br /> <em><strong>Valerie VanBooven RN BSN</strong></em><br /> <a value="+18884041513" target="_blank">888-404-1513</a><br /> <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a><br /> <em><strong>George Novoson</strong></em><br /> <a href="mailto:george@ltcep.com" target="_blank">george@ltcep.com</a>
<p />  <strong>Contents:</strong><br /> 
<ul>
<li><a href="#136c09be42772459_mctoc1">Home Care Conference News: 2nd Annual Home Care Sales and Marketing Society</a></li>
<li><a href="#136c09be42772459_mctoc2">Home HealthCare News: National Home Healthcare Leaders Applaud Ohio Proposal for Coordinated Care to Reduce Costs, Improve Patient Care</a></li>
<li><a href="#136c09be42772459_mctoc3">Home Healthcare News: Global Home Healthcare Market Worth $296 Billion by 2016</a></li>
<li><a href="#136c09be42772459_mctoc4">Home Care News: Graying America Gets Wired to Cut Healthcare Costs</a></li>
<li><a href="#136c09be42772459_mctoc5">Home Care News Tip: Occupational Therapy Permits Seniors to Live Life to It’s Fullest</a></li>
</ul></div>
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<td style="padding-top: 10px; color: #303030; font-family: Helvetica; font-size: 13px; line-height: 150%; text-align: left;"><a name="136c09be42772459_mctoc1"></a><a name="136c09be42772459_mctoc1"></a><a name="136c09be42772459_mctoc1"></a><br />
<h2 style="color: #26abe2; display: block; font-family: Georgia; font-size: 20px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Home Care Conference News: 2nd Annual Home Care Sales and Marketing Society</h2>
<h3 style="color: #707070; display: block; font-family: Georgia; font-size: 15px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Apr 15, 2012 10:25 am | admin</h3>
<p />
<h2><a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=32467edb3c&amp;e=6a95ceb671" target="_blank"><img title="Home Care Sales and Marketing" src="http://www.homecaredaily.com/wp-content/uploads/2012/04/Home-Care-Sales-and-Marketing-300x208.jpg" border="0" height="208" alt="Home Care Sales and Marketing" width="300" /></a></h2>
<h2>Looking for ideas and tactics that are working to get more referrals?</h2>
<h2>Want to learn more about online marketing and the best practices for online/internet leads?</h2>
<h2><strong>Where:</strong></h2>
<div>Bally’s Hotel and Casino</div>
<div>3645 Las Vegas Blvd South</div>
<div>Las Vegas, NV 89109</div>
<p><a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=ebd63f0508&amp;e=6a95ceb671" title="Driving Directions" target="_blank">Driving Directions</a></p>
<h2><strong>When:</strong></h2>
<div>
<div>Thursday October 18, 2012 at 9:00 AM PDT</div>
<div>-to-</div>
<div>Friday October 19, 2012 at 5:00 PM PDT</div>
</p></div>
<p>Join us for 2 full days of interactive learning and sharing from industry experts and your peers.</p>
<p>We are excited to announce the dates of the 2012 Annual conference for the Home Care Sales &amp; Marketing Society.</p>
<h2><strong>Mark your calendars for October 18-19 2012! </strong></h2>
<h2><strong>The 2 days will be packed with education and networking opportunities. </strong></h2>
<p>We are currently putting the final touches on the agenda – if you have topics you would like to learn more about or challenges you would like to round table please email me so we can include them as a session.</p>
<p>Click on the link below to register for the <strong>“Early Bird Special” – Get $100 off</strong> if you register for the conference by June 1, 2012.</p>
<h2><strong>CLICK HERE: <a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=84e361718d&amp;e=6a95ceb671" target="_blank">Get more information</a></strong></h2>
<h2><strong>CLICK HERE: <a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=b767749726&amp;e=6a95ceb671" target="_blank">Register Now!</a></strong></h2>
<h2>If you have questions please email or call!</h2>
<p>We look forward to seeing you at the conference!</p>
<p> </p>
<p>Sincerely,</p>
<p> </p>
<p>Melanie Stover</p>
<p>Home Care Sales &amp; Marketing Society</p>
<p><a href="mailto:Melanie@HCSociety.com">Melanie@HCSociety.com</a></p>
<p><a value="+15052987530" target="_blank">505-298-7530</a></p>
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<p />  <a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=43e7fa78b1&amp;e=6a95ceb671" target="_blank" style="color: #26abe2; font-weight: normal; text-decoration: underline;">Follow Us on Twitter</a></span>
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<td valign="middle" width="60" style="padding-bottom: 20px; color: #303030; font-family: Helvetica; font-size: 13px; line-height: 150%; text-align: left;"> <a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=aabd7d0182&amp;e=6a95ceb671" title="Like Home Care Conference News: 2nd Annual Home Care Sales and Marketing Society on Facebook" rel="socialproxy" target="_blank"><img src="http://cdn-images.mailchimp.com/fb/like.gif" border="0" height="20" alt="Like Home Care Conference News: 2nd Annual Home Care Sales and Marketing Society on Facebook" width="48" style="display: inline;" /></a> </td>
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<p> <span style="color: #303030; font-family: Helvetica; font-size: 13px; line-height: 150%; text-align: left;"></span><br />
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<td style="padding-top: 10px; color: #303030; font-family: Helvetica; font-size: 13px; line-height: 150%; text-align: left;"><a name="136c09be42772459_mctoc1"></a><a name="136c09be42772459_mctoc2"></a><a name="136c09be42772459_mctoc2"></a><br />
<h2 style="color: #26abe2; display: block; font-family: Georgia; font-size: 20px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Home HealthCare News: National Home Healthcare Leaders Applaud Ohio Proposal for Coordinated Care to Reduce Costs, Improve Patient Care</h2>
<h3 style="color: #707070; display: block; font-family: Georgia; font-size: 15px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Apr 14, 2012 09:19 pm | admin</h3>
<p />
<p><a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=7712ae0b06&amp;e=6a95ceb671" target="_blank"><img title="home_healthcare_news" src="http://www.homecaredaily.com/wp-content/uploads/2012/04/home_healthcare_news.png" border="0" height="139" alt="home_healthcare_news" style="margin: 5px;" width="221" /></a>As lawmakers look to improve healthcare delivery, Ohio plan encourages <em>the use of clinically advanced and cost-effective home healthcare.</em></p>
<h3><em><strong>“Enabling seniors to remain at home allows for better chronic condition management, improved outcomes, and lower costs.  This plan is right for Ohio patients and Ohio taxpayers.”</strong></em></h3>
<p>WASHINGTON, April 12, 2012  – The Partnership for Quality Home Healthcare – a national coalition representing more than 1,500 community- and hospital-based home health agencies nationwide – today praised the Integrated Care Delivery System (ICDS) proposal submitted by Ohio’s Office of Health Transformation to better coordinate care for the state’s sickest and most costly Medicare and Medicaid patients.  As part of its proposal, Ohio will enable more seniors to receive high-quality, cost-effective medical care in their own homes.</p>
<p>Ohio’s ICDS plan would change the way healthcare is delivered and coordinated for the state’s Medicare and Medicaid beneficiaries.  The plan aims to more effectively coordinate the Medicare and Medicaid benefits received by dually-eligible Ohioans to ensure the delivery of the most clinically appropriate and cost-effective care.  Tellingly, one of the cornerstones – and measures for success – of the pilot program is its ability to increase use of home healthcare by Ohio’s 182,000 Medicare and Medicaid patients.</p>
<p>“We applaud Ohio’s leaders for advancing innovative pro-senior healthcare delivery reforms,” said Eric Berger, CEO of the Partnership for Quality Home Healthcare.  “Enabling seniors to remain at home allows for better chronic condition management, improved outcomes, and lower costs.  This plan is right for Ohio patients and Ohio taxpayers.”</p>
<p>The Partnership has also praised Ohio Governor John Kasich (R-OH) and the Ohio PASSPORT program, which provides comprehensive support so that seniors can receive care in their home instead of costly institutional settings.  Governor Kasich has stated, “I can’t think of anything more important to a senior than to be able to stay in their home with assistance rather than being put in a facility that they’re not comfortable with.”</p>
<p>“Ohio’s programs are models for improving healthcare delivery and reducing costs, and we encourage lawmakers inWashington – and in all states – to consider how they can leverage similar reforms to strengthen our healthcare system nationwide,” added Berger.</p>
<p>Analysis of Medicare spending illustrates the significant impact that home healthcare can have on healthcare spending.  A 2011 report by Avalere Health, LLC determined that home healthcare use by patients with chronic illnesses resulted in a $2.81 billion reduction in post-hospitalization Medicare Part A spending and an estimated 20,426 fewer hospital readmissions between October 2006 and September 2009.</p>
<p>Skilled home healthcare is clinically advanced, cost-effective and patient preferred. Research shows that 89 percent of American seniors prefer to age in place, stay home and remain independent. Nationwide, approximately 3.4 million Medicare beneficiaries receive skilled home healthcare services to treat illnesses related to acute, chronic or rehabilitative needs.</p>
<p><em>The Partnership for Quality Home Healthcare was established in 2010 to assist government officials in ensuring access to quality home health services for all Americans. Representing more than 1,500 community- and hospital-based home health agencies nationwide, the Partnership is dedicated to developing innovative reforms to improve the program integrity, quality, and efficiency of home healthcare for our nation’s seniors.  To learn more, visit </em><a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=db315cda97&amp;e=6a95ceb671" target="_blank"><em>www.homehealth4america.org</em></a><em>.</em></p>
<p> </p>
<p>SOURCE Partnership for Quality Home Healthcare</p>
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<td style="padding-top: 10px; color: #303030; font-family: Helvetica; font-size: 13px; line-height: 150%; text-align: left;"><a name="136c09be42772459_mctoc1"></a><a name="136c09be42772459_mctoc3"></a><a name="136c09be42772459_mctoc3"></a><br />
<h2 style="color: #26abe2; display: block; font-family: Georgia; font-size: 20px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Home Healthcare News: Global Home Healthcare Market Worth $296 Billion by 2016</h2>
<h3 style="color: #707070; display: block; font-family: Georgia; font-size: 15px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Apr 14, 2012 08:46 pm | admin</h3>
<p />
<p><a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=7bb127838e&amp;e=6a95ceb671" target="_blank"><img title="Home_Healthcare_Market_News" src="http://www.homecaredaily.com/wp-content/uploads/2012/04/Home_Healthcare_Market_News-300x275.png" border="0" height="275" alt="Home_Healthcare_Market_News" style="margin: 5px;" width="300" /></a>April 5, 2012  – The “Home Healthcare Market (Equipment, Service &amp; Telehealth/Telemedicine) Current Trends, Opportunities &amp; Global Forecasts to 2016″ analyzes and studies the major market drivers, restraints, and opportunities in Americas, Europe, Asia, and Rest of the World.</p>
<p>Browse market data tables and in-depth TOC of “Home Healthcare Market (Equipment, Service &amp; Telehealth /Telemedicine) Current Trends, Opportunities &amp; Global Forecasts to 2016″. <a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=bb1f51cd85&amp;e=6a95ceb671" target="_blank">http://www.marketsandmarkets.com/Market-Reports/home-healthcare-equipment-market-696.html</a> Early buyers will receive 10% customization on reports.</p>
<p><strong>This report studies the global home healthcare market over the forecast period 2011-2016.</strong></p>
<p>The global home healthcare market is segmented into equipment, services, and home telehealth market. The equipment and services are further categorized according to their applications, technologies and mode of delivery. The equipment market for home healthcare is segmented into monitoring, therapeutic, and mobility assist devices. The service market for home healthcare categorized into rehabilitation service providers, unskilled home healthcare, infusion therapy service providers, and respiratory therapy service providers. The home telehealth market comprises monitoring devices, services and managed equipment services.</p>
<p>The global home healthcare market is in its growth phase but can be considered significantly established in the developed regions of the world which account for the majority share of 80%. The developing regions such as Asia-Pacific and Rest of the World account for the rest 20%, but show a strong growth potential mainly due to the large untapped patient base.</p>
<p>The global aging population is set to increase from 550 million in 2000 to 973 million by 2030. Japan and South Korea are considered to be the world’s fastest aging countries. The median age of the world population is increasing due to a decline in fertility and a 20-year increase in the average life span during the second half of the 20th century. Another factor contributing to the growth of the home healthcare market is that an increasing number of countries are experiencing the shift termed “epidemiological transition”. Chronic diseases with long-term treatment have begun replacing infections as the primary cause of death in the aging societies and this shift is not confined to the developed world. Home healthcare is required for diseases and disorders which need close and regular monitoring such as diabetes and respiratory disorders. The demand for home healthcare is increasing because of the high incidence and prevalence of the chronic disease conditions.</p>
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<td style="padding-top: 10px; color: #303030; font-family: Helvetica; font-size: 13px; line-height: 150%; text-align: left;"><a name="136c09be42772459_mctoc1"></a><a name="136c09be42772459_mctoc4"></a><a name="136c09be42772459_mctoc4"></a><br />
<h2 style="color: #26abe2; display: block; font-family: Georgia; font-size: 20px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Home Care News: Graying America Gets Wired to Cut Healthcare Costs</h2>
<h3 style="color: #707070; display: block; font-family: Georgia; font-size: 15px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Apr 14, 2012 08:14 am | admin</h3>
<p />
<h3><em><a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=01bb359d94&amp;e=6a95ceb671" target="_blank"><img title="home care news seniors wired for health" src="http://www.homecaredaily.com/wp-content/uploads/2012/04/home-care-news-seniors-wired-for-health.jpg" border="0" height="183" alt="home care news seniors wired for health" style="margin: 5px;" width="275" /></a>By 2030 when all the boomers have turned 65, he wants to see elders using sensors like the MIT biosuit and smart phones to perform their own health checks. He wants to cut visits to hospitals and clinics by 50 percent and relegate nursing homes to the history books.</em></h3>
<h3><em>“Certainly 10 years out, we’d better be in that situation, or we will be in an economic crisis in the United States,” said Dishman.</em></h3>
<p> </p>
<p>(Reuters) – Baby boomers wired to their iPads and smart phones are giving U.S. health experts some new ideas about ways to cut the soaring costs of medical care in graying America.</p>
<p> </p>
<p>Some of the ideas might sound like “Robo-Granny”. An astronautical engineer at the Massachusetts Institute of Technology has made a skin-tight undersuit equipped with sensors that can constantly monitor the vital signs of its elderly wearer and feed the data into a computer that fires off health alerts. It was first designed for a landing on Mars.</p>
<p> </p>
<p>There’s also Paro, the robotic seal that has fur, big eyes and responds to voice commands, a low-cost companion that the AgeLab at MIT is testing to help calm elderly people with dementia. Then there is the magic carpet with a built-in sensor that monitors gait to check for risk of falling.</p>
<p> </p>
<p>Other ideas are simpler and already are being tested by governments and private health insurers. Marilyn Yeats, 79, is suffering from congestive heart failure and uses a personal healthcare computer, called the Guide, provided by the health insurer Humana Corp. She calls it My Little Nurse for helping her keep track of her blood pressure, weight, temperature and whether she is taking her medicines on time.</p>
<p> </p>
<p>“It rings me up every morning at 10 am, and there I am, on my machine measuring myself, and if I have gained weight, it asks me additional questions. I say it is like having your own nurse come into your house every day,” said the Naples, Florida, resident.</p>
<p> </p>
<p>If these programs succeed, home technologies could help slash billions of dollars from the nation’s $2.6 trillion healthcare bill by keeping the elderly in their homes longer and out of expensive hospitals and nursing homes.</p>
<p> </p>
<p>The United States spends far more on healthcare than any other country at 17.9 percent of GDP compared with the OECD average for advanced countries of 9.5 percent. And yet dollar for dollar it gets results that are consistently in the bottom third of developed countries along with Mexico or Hungary, as measured by average health outcomes.</p>
<p> </p>
<p>Cutting healthcare costs is essential if the United States is to tame its $15 trillion government debt load. Medicare, the healthcare program for the elderly, consumes 15 percent of U.S. budget spending. It is the biggest single expense after defense and the pension program Social Security.</p>
<p> </p>
<p>Medicare costs are growing rapidly as the 79 million baby boomers – roughly equivalent to the entire population of Germany – retire over the next 20 years, threatening to push the U.S. debt load to $25 trillion in a decade.</p>
<p> </p>
<p>Left unchanged, the Medicare hospital fund is forecast to go bankrupt by 2024. The ratings agency Standard &amp; Poor’s, which already has downgraded the U.S. credit standing, has warned of further action within three years if the United States and other advanced G20 countries fail to get to grips with the costs of aging. It singled out healthcare as the biggest factor.</p>
<p> </p>
<p>New technologies hold out promise for lowering costs. But they run into a basic problem – the fee-for-service payment model, which pays U.S. healthcare professionals for delivering treatments, diagnostic service or surgical procedures, rather than for keeping someone healthy and out of the hospital.</p>
<p> </p>
<p>“We have to rethink entirely how we are paying our doctors, and the longer we fail to look at the results they deliver for the healthcare they provide the more we will fail,” said Prof. Amitabh Chandra, a health economist at Harvard University.</p>
<p> </p>
<p><strong>LOW-TECH SAVINGS</strong></p>
<p> </p>
<p>Initial studies on home health computers are sufficiently encouraging that Humana, the largest healthcare insurance company in the United States, is testing 1,000 patients in 34 states. They conduct daily self-monitoring and weekly video check-ins with a nurse. Its aim is to see whether it reduces emergency medical visits.</p>
<p> </p>
<p>The Center for Disease Control in a study last year estimated that fewer emergency hospital stays could save $7 billion annually. One night in an intensive care unit can cost $10,000, in a nursing home over $200, while staying at home with a health monitor could cost as little as $10.</p>
<p> </p>
<p>A Stanford University study last year found that two clinics using a similar product called Health Buddy saved between 7.7 percent and 13 percent per elderly person per quarter. UnitedHealthcare, which insures one out of every five Americans on Medicare, is also running a program.</p>
<p> </p>
<p>The Obama administration, in its 2010 healthcare reform legislation now before the U.S. Supreme Court, is seeking to encourage this type of experimentation in healthcare delivery to cut costs. One initiative would pay healthcare providers a set price for each medical condition rather than reimbursing for each service. Douglas Elmendorf, director of the Congressional Budget Office. Elmendorf said the idea is to create incentives for doctors to treat patients more effectively by allowing them to pocket the difference if they save money.</p>
<p> </p>
<p>“It is a period of great ferment, and how successful that will be is a big question,” he said.</p>
<p> </p>
<p><strong>HOME AS CLINIC</strong></p>
<p> </p>
<p>A telehealth project conducted by the National Health Service in Britain has excited health information technology advocates here in the United States.</p>
<p> </p>
<p>Britain collected 12 months of data on 6,191 patients in using home health monitoring, half of whom had chronic conditions such as heart failure and diabetes. It found that emergency hospital admissions fell by 20 percent, patient stays were cut by a quarter and re-admissions by 14 percent. The results, released last December, were sufficiently impressive that the British government plans to roll out telehealth monitors to three million homes over the next five years.</p>
<p> </p>
<p>“It shows you can really do simple things with simple technology. It’s about getting the right information into the right hands at the right time,” said Louis Burns, chief executive of Care Innovations, a joint project of GE and Intel Corp. which developed the Guide.</p>
<p> </p>
<p>Dr. Jeff Kaye, a gerontologist at the Oregon Center for Aging and Technology, is out to prove the case for wide rollout of telehealth devices in the United States. The center has wired 400 homes of the elderly with sensors and computers that feed medical and behavioral data into a computer bank. He wants to expand the project to 10,000 homes nationwide, a large enough sample to produce compelling scientific evidence of its value.</p>
<p> </p>
<p>Software programs sift through all the data to check for developing trends or changes in personal habits such as whether someone is getting up more frequently at night, or communicating less with friends, or walking differently. These could signal the onset of dementia, Parkinson’s or a stroke. A nurse can call or arrange a doctor’s visit.</p>
<p> </p>
<p>Without the data, Kaye said he might miss important signals in a short monthly visit.</p>
<p> </p>
<p>“If you think that the average appointment is 15.7 minutes long, half of that time I am talking and half of that the patient is talking, that leaves only about five minutes to actually reach the diagnosis and prescribe the treatment. It is crazy,” he said.</p>
<p> </p>
<p>Collecting reams of highly personal health information sounds intrusive, and adult children often protest. But if it keeps Dad in his home longer and if he controls who sees the information, most people welcome it, Kaye said.</p>
<p> </p>
<p>The gerontologist is a huge advocate for these technologies. But he is no starry eyed evangelist. While it might be relatively cheap to turn the home into a health check-up center, comparable to the cost of a home burglary alarm, someone has to read all the print-outs and spotting diseases early can increase the medical bill further, Kaye and other experts say.</p>
<p> </p>
<p>Under the fee-for-service payment model, where every time a doctor reads a chart, orders a test or consults with a patient a bill is generated, home monitoring devices would be scarcely affordable. And even if the technologies do help keep someone healthier, a longer lifespan pushes up the total healthcare bill. A 90-year-old is far more likely to have multiple chronic conditions from heart failure, diabetes and cancer to dementia.</p>
<p> </p>
<p>“The simple connection from better health information technology to cost savings is very aspirational,” said Harvard economist Chandra.</p>
<p> </p>
<p>In fact, longevity increases the bill. The MacArthur Research Network on an Aging Society estimated in a December 2009 study that by 2050, Americans will live between three and eight years longer on average than the government projects, adding $3.2 trillion to the Medicare and pension program.</p>
<p> </p>
<p><strong>PAYING FOR RESULTS</strong></p>
<p> </p>
<p>The job of Dr. Richard Baron, group director at the Center for Medicare and Medicaid Innovation at the U.S. Department of Health and Human Services, is to cut through this knot. His task is to improve the quality of care for America’s oldest and poorest, while lowering costs. His agency is distributing $900 million in grants this year to test various projects, including those including home technologies.</p>
<p> </p>
<p>A specialist in geriatric and internal medicine, Baron was early to adopt email contact with patients, switch to electronic medical records and use some basic home health monitoring under a state-funded project at his Philadelphia practice in 2004.</p>
<p> </p>
<p>“Patients loved it. Email was hugely popular,” he said.</p>
<p> </p>
<p>The business challenge was how to make technology cost effective. Rather than charge for each email a doctor sent or electronic chart read, Baron focused health results – what does the patient want and how can we use technology to achieve that?</p>
<p> </p>
<p>“If people are rewarded for the rates at which they use the technology, they will find ways for the technology to reward them. If they are rewarded for the way in which they solve the health problem, they will find ways to make that happen,” Baron said.</p>
<p> </p>
<p>Studies by the OECD, McKinsey Global Institute and by Thomson Reuters have shown that 30 percent of U.S. health care spending is unnecessary. Experts point to the fee-for-service payment model as a major reason where doctors, surgeons, hospitals and other specialists have no incentive to coordinate care. This is a particular problem for elders who frequently have a number of chronic diseases.</p>
<p> </p>
<p>Rand Corp. forecast that converting from paper to electronic medical records could save $162 billion a year by allowing doctors to coordinate treatment and reduce unnecessary procedures. But in a sign of how complex it is to change the dynamics of the healthcare system, a study in the Health Affairs journal last month found that access to computerized image results was associated with a 40-70 percent increase in doctors ordering extra tests, possibly because they were just a mouse click away.</p>
<p> </p>
<p>For Baron, the study says less about electronic records than it does about the need to change incentives. Used differently, electronic records can make it easier to track whether people are having the regular tests they need.</p>
<p> </p>
<p>This is the vision shared by Eric Dishman, director of health innovation at Intel, who carries a black rotary telephone around to speaking engagements to symbolize a U.S. healthcare system badly in need of a refresh.</p>
<p> </p>
<p>By 2030 when all the boomers have turned 65, he wants to see elders using sensors like the MIT biosuit and smart phones to perform their own health checks. He wants to cut visits to hospitals and clinics by 50 percent and relegate nursing homes to the history books.</p>
<p> </p>
<p>“Certainly 10 years out, we’d better be in that situation, or we will be in an economic crisis in the United States,” said Dishman.</p>
<p> </p>
<p>(The story was corrected to fix name of product to “Guide” from “Connect” in paragraphs 4, 20)</p>
<p> </p>
<p>(Reporting By Stella Dawson)</p>
<p />  <span style="font-size: 24px;"><a href="http://ltcsocialmark.us1.list-manage2.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=cf044955e5&amp;e=6a95ceb671" target="_blank" style="color: #26abe2; font-weight: normal; text-decoration: underline;">Follow Us on Facebook</a>
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<td valign="middle" width="60" style="padding-bottom: 20px; color: #303030; font-family: Helvetica; font-size: 13px; line-height: 150%; text-align: left;"> <a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=be42fa7c1f&amp;e=6a95ceb671" title="Like Home Care News: Graying America Gets Wired to Cut Healthcare Costs on Facebook" rel="socialproxy" target="_blank"><img src="http://cdn-images.mailchimp.com/fb/like.gif" border="0" height="20" alt="Like Home Care News: Graying America Gets Wired to Cut Healthcare Costs on Facebook" width="48" style="display: inline;" /></a> </td>
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<td style="padding-top: 10px; color: #303030; font-family: Helvetica; font-size: 13px; line-height: 150%; text-align: left;"><a name="136c09be42772459_mctoc1"></a><a name="136c09be42772459_mctoc5"></a><a name="136c09be42772459_mctoc5"></a><br />
<h2 style="color: #26abe2; display: block; font-family: Georgia; font-size: 20px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Home Care News Tip: Occupational Therapy Permits Seniors to Live Life to It’s Fullest</h2>
<h3 style="color: #707070; display: block; font-family: Georgia; font-size: 15px; font-weight: normal; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Apr 14, 2012 07:34 am | admin</h3>
<p />
<h2>April is National Occupational Therapy Month</h2>
<p><a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=89059cdac4&amp;e=6a95ceb671" target="_blank"><img title="home care news occupational therapy month" src="http://www.homecaredaily.com/wp-content/uploads/2012/04/what-is-an-occupational-therapist-279x300.jpg" border="0" height="300" alt="home care news occupational therapy month" style="margin: 5px;" width="279" /></a>Occupational therapy makes it possible for folks of all ages to enjoy life by supporting them to promote health, prevent—or live better with—injury, illness, or disability. It is a practice that revolves around science and is evidence-based, meaning that the plan designed for each individual is supported by data, experience, and “best practices” that have been developed and proven over time.</p>
<p>If a senior in your life is receiving <strong>home care</strong> services, you might also consider asking their physician about Occupational Therapy services that are often covered by Medicare.</p>
<p>Occupational therapists and occupational therapy assistants focus on “doing” whatever occupations or activities are meaningful to the individual. It is occupational therapy’s goal to get over challenges to the treatments that guarantee living life to its fullest. These treatments may be adaptations for how to do a task, changes to the surroundings, or helping people to modify their own behaviors.</p>
<p>When working with an occupational therapy practitioner, strategies and modifications are individualized for each particular person to resolve complications, boost function, and help everyday living actions. The aim is to maximize potential. Through these therapeutic approaches, occupational therapy helps folks pattern their lives, develop needed skills, adjust their environments (e,g., home, school, or work) and build health-promoting habits and regimes that will make it easy for them to prosper.</p>
<p>By utilizing the full picture into account—a person’s psychological, physical, emotional, and social makeup as well as their environment—occupational therapy assists clients to do the following:</p>
<p>•       Achieve goals<br /> •       Perform at the best level<br /> •       Emphasis on what matters most to them<br /> •       Preserve or rebuild their self-sufficiency<br /> •       Take part in daily endeavors that they need or want to do.</p>
<p>Founded in 1917, the American Occupational Therapy Association (AOTA) represents the interests and concerns of more than 140,000 occupational therapists, assistants and students nationwide. The Association educates the public and advances the profession of occupational therapy by providing resources, setting standards including accreditations and serving as an advocate to improve health care. Based in Bethesda, Md., AOTA’s major programs and activities are</p>
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		<title>Home Care Marketing: How to Write an Online Press Release</title>
		<link>http://www.myseniorservice.com/home-care-marketing-how-to-write-an-online-press-release</link>
		<comments>http://www.myseniorservice.com/home-care-marketing-how-to-write-an-online-press-release#comments</comments>
		<pubDate>Fri, 06 Apr 2012 13:17:55 +0000</pubDate>
		<dc:creator>valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.myseniorservice.com/?p=3130</guid>
		<description><![CDATA[writing_great_online_news_releases.pdf Download this file As we all know, the way people look for information has changed. The process now—a quick searchon the Web to find the links, content, references and discussions that get the attention of the person looking. And there is a ton of information out there. We write content for to audiences: 1. [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div class='p_embed p_file_embed'> <a href="http://ltcexpert.posterous.com/home-care-marketing-how-to-write-an-online-pr"><img alt="" src="http://posterous.com/images/filetypes/pdf.png" /></a>
<div class='p_embed_description'> <strong>writing_great_online_news_releases.pdf</strong> <a href="http://getfile2.posterous.com/getfile/files.posterous.com/ltcexpert/M4oYhVdn8pS96ToI3iiIJ7ACsjsON2DJdP2cz0iWKfvURivGSAPGeUjelUUC/writing_great_online_news_rele.pdf">Download this file</a> </div>
</p></div>
<p>As we all know, the way people look for information has changed. The process now—a quick search<br />on the Web to find the links, content, references and discussions that get the attention of the person<br /> looking. And there is a ton of information out there.
<p />We write content for to audiences: 1. Consumers 2. SEO
<p />We are happy to pass on this great informational piece on press release writing for the web.<br />This is written by one of the best authorities in online PR distribution.<br /> We are always asking our clients to send us more stuff about &quot;their office&quot;, &quot;their activities&quot;, &quot;their new staff&quot;.<br />This should help everyone with better press release writing!<br />See attached, or download from this link: <a href="http://www.vocus.com/Email/PRWeb11/Jan/writing_great_online_news_releases.pdf">http://www.vocus.com/Email/PRWeb11/Jan/writing_great_online_news_releases.pdf</a>
<p />
<p />
<p />Regards,</p>
<div style="font-family: georgia,serif;"><i>Valerie VanBooven RN BSN</i></div>
<div>Owner/ Managing Partner</div>
<div>LTC Expert Publications<br />Phone: <a value="+18884041513">888-404-1513</a><br /> Email: <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a> </div>
<p /><b style="font-size: large;">See our client samples: <a href="http://myseniorservice.com/" target="_blank">http://MySeniorService.com</a></b><br /><b style="font-size: large;">Register for our webinars and marketing videos: <a href="http://ltcsocialmark.com/" target="_blank">http://LTCSocialMark.com</a></b></div>
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		<title>Marketing Home Care: 15 Must Know Tips to Rock Your New Facebook Timeline Business Page</title>
		<link>http://www.myseniorservice.com/marketing-home-care-15-must-know-tips-to-rock-your-new-facebook-timeline-business-page</link>
		<comments>http://www.myseniorservice.com/marketing-home-care-15-must-know-tips-to-rock-your-new-facebook-timeline-business-page#comments</comments>
		<pubDate>Mon, 26 Mar 2012 13:33:37 +0000</pubDate>
		<dc:creator>valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.myseniorservice.com/?p=3128</guid>
		<description><![CDATA[This is a wonderful article written by Pam Moore. You can read the article in it&#39;s entirety (and more about Pam) at http://socialmediatoday.com/pammoore/476234/15-must-know-tips-rock-your-new-facebook-timeline-business-page Many of you don&#39;t visit your business pages very often, so please be sure to take note- and notice that for those of you who are our clients, we have already added a [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div style="line-height: 26px; font-weight: bold; font-size: 22px;">This is a wonderful article written by Pam Moore. You can read the article in it&#39;s entirety (and more about Pam) at <a href="http://socialmediatoday.com/pammoore/476234/15-must-know-tips-rock-your-new-facebook-timeline-business-page">http://socialmediatoday.com/pammoore/476234/15-must-know-tips-rock-your-new-facebook-timeline-business-page</a></div>
<p />
<div style="line-height: 26px; font-weight: bold; font-size: 22px;">Many of you don&#39;t visit your business pages very often, so please be sure to take note- and notice that for those of you who are our clients, we have already added a cover and fixed your logo to meet some of these requirements. If you don&#39;t know your FB business page URL (you should!) send a note to support at <a href="http://ltcexpert.zendesk.com">http://ltcexpert.zendesk.com</a> and we will email it to you.</div>
<p />
<div style="line-height: 26px; font-weight: bold; font-size: 22px;">***Become a fan of our page at <a href="http://www.facebook.com/valerievanbooven">www.facebook.com/valerievanbooven</a> ***</div>
<p />
<div><span style="font-size: 22px; line-height: 26px;"><b>15 Must Know Tips to Rock Your New Facebook Timeline Business Page</b></span></div>
<p />
<div style="line-height: 26px;">Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes.  As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that same negative energy and turn it into a positive. Use it as a lesson for not putting all of your social eggs in one basket!</div>
<p />
<div style="line-height: 26px;">The best thing you can do is stop complaining and get to work. The new Facebook business page timeline is here to stay at least until they decide to make the next round of changes. Might as well get use to it and make the most of it!</div>
<p />
<div style="line-height: 26px;">Below are some must know tips as well as loads of Facebook reference urls at the bottom to hopefully save you some time in case you get stuck or have further questions.</div>
<div style="line-height: 26px;">Note, there are more changes than what I included in this blog post. For this post I tried to keep it specifically focused on the “need to know” changes.</div>
<p />
<div style="line-height: 26px;"><b>1. Know the dates.</b></div>
<p />
<div style="line-height: 26px;">The new Facebook timeline is set to launch on all business pages March 30, 2012.  You can start playing with your new page now and see it in preview mode before actually pushing live. I encourage you to do this as soon as possible. Don’t wait until the last minute and then be stuck with a boring page that shows you were not prepared.</div>
<p />
<p />
<div style="line-height: 26px;"><b>2. Create a new Facebook timeline cover image.  </b></div>
<p />
<div style="line-height: 26px;"> The cover image provides amazing opportunities for branding and to visually inspire and connect with your fans. The options are endless as long as you stay within the Facebook guidelines outlined in #3 below.</div>
<p />
<div style="line-height: 26px;">Create several different timeline covers so you can provide a fresh and inspiration experience for your timeline visitors!</div>
<p />
<div style="line-height: 26px;"> Image dimensions: 851 x 315</div>
<p />
<p />
<div style="line-height: 26px;"><b>3. Know the Facebook cover image content guidelines (rules).</b></div>
<p />
<div style="line-height: 26px;"> Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.</div>
<p />
<div style="line-height: 26px;"> <b>What you CAN do:</b></div>
<p />
<div style="line-height: 26px;">
<ul>
<li>Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.</li>
<li>Inspire your audience with visually appealing graphics, colors and images.</li>
<li>Use simple language that will help you inspire and connect with your fans.</li>
</ul>
<p><b>What you can NOT do: (Per Facebook cover guidelines)</b></div>
<div style="line-height: 26px;">
<ul>
<li>Price or purchase information, such as “40% off” or “Download it at our website”</li>
<li>Contact information, such as web address, email, mailing address or other information intended for your Page’s About section</li>
<li>References to user interface elements, such as Like or Share, or any other Facebook site features</li>
<li>Calls to action, such as “Get it now” or “Tell your friends”</li>
<li>Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.</li>
</ul>
</div>
<p />
<div style="line-height: 26px;"><b>*Obviously make sure you have legal copyrights to all images and content.</b></div>
<p />
<div style="line-height: 26px;"> <b>4. No default landing tabs. </b></div>
<p />
<div style="line-height: 26px;">You can no longer set a tab as a default landing tab. Now before you go off on a wild rant about how terrible this is, remember this is a post designed to help you move forward and do good things with your new Facebook timeline.  Got it? Okay, great! Now here are a few things you CAN do:</div>
<p />
<div style="line-height: 26px;">
<ul>
<li>Maximize use and space of cover image.</li>
<li>Use the unique urls of apps to direct people directly to the app from pages outside of Facebook as well as posts, status updates within Facebook.</li>
<li>Maximize use of the top apps shown underneath your cover photo.</li>
<li>Use the apps for call to actions and to engage your fans.</li>
<li>Use this as an excuse to get out of your box and focus on truly inspiring and connecting with your audience</li>
</ul>
</div>
<p />
<div style="line-height: 26px;"><b>5. Tabs are now Apps! </b></div>
<p />
<div style="line-height: 26px;">Apps are the new tabs. Although you can’t set one as a default landing tab for new visitors to your Facebook page, there are still many ways you can leverage apps.</div>
<p />
<div style="line-height: 26px;">
<ul>
<li>4 apps are always on display underneath your Facebook cover image.</li>
<li> You can utilize a max of 14 custom apps on your timeline.</li>
<li> Create a custom thumbnail for your app. (see #7 below)</li>
<li>Apps have a unique url that can be used to drive traffic to a specific app (see #6 below).</li>
</ul>
</div>
<p />
<div style="line-height: 26px;"><b>6.  Use a unique url in place of landing tabs. </b></div>
<p />
<div style="line-height: 26px;">Although you can no longer set a default landing tab, you can still easily get around this.  Since each app has it’s own unique url you can use the unique url to direct traffic from inside or outside of traffic to a specific app.</div>
<p />
<div style="line-height: 26px;">I suggest purchasing a unique url that you can use to drive traffic to your Facebook app of choice.  For example, I purchased the domain <a href="http://www.pamsfanpage.com">www.pamsfanpage.com</a> and use to use it to direct traffic directly to my default landing tab. Now I will use it to drive traffic to an app of my choice.  The best part of using a domain that you own is that no matter how many times Facebook changes the apps, tabs, timelines, pages or other, you can stick to one or two urls that you use on a regular basis.</div>
<p />
<div style="line-height: 26px;"><b>7. Create custom thumbnails for apps. </b></div>
<p />
<div style="line-height: 26px;">It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.</div>
<p />
<div style="line-height: 26px;">a. Create an image that is 111  x  74 pixels.</div>
<p />
<div style="line-height: 26px;">b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.</div>
<p />
<div style="line-height: 26px;">c. Click on the arrow next to the image of the app you want to change.</div>
<p />
<div style="line-height: 26px;">d. Click on edit settings.</div>
<p />
<div style="line-height: 26px;">e. Click on change (for the image)</div>
<p />
<div style="line-height: 26px;">f. Upload the new image</div>
<p />
<p />
<div style="line-height: 26px;"><b>8. Fans can now send you a private message. </b></div>
<p />
<div style="line-height: 26px;">You can not message your fans. The messsages are user (fan) initiated.  Messages are a good way to encourage one to one communication if you have an interest in doing such with your fans.</div>
<p />
<div style="line-height: 26px;"><b>9. Milestones</b></div>
<p />
<div style="line-height: 26px;">You can set milestones for your business for current, or past dates. This is a great way to highlight key events such as grand opening, ribbon cuttings, launch of new products, new partnerships, business milestones and achievements.  Milestone images are 843 x 403 pixels.</div>
<p />
<div style="line-height: 26px;">a. Click Milesone in the sharing bar at the top of your page</div>
<p />
<div style="line-height: 26px;">b. Add a headline, date, location and details</div>
<p />
<div style="line-height: 26px;">c. Choose to add a photo</div>
<p />
<div style="line-height: 26px;">d. Click Save</div>
<p />
<div style="line-height: 26px;"> </div>
<p />
<div style="line-height: 26px;"><b>10. Highlighted Posts. </b></div>
<p />
<div style="line-height: 26px;">You can set any post to be highlighted which means it will take up both sides of the page. I know, the name “highlight” just doesn’t make sense to me either. I expected to see some type of real highlight. This feature enables you to bring special attention to a particular post within the timeline.</div>
<p />
<div style="line-height: 26px;"><b>11. Pinned Posts.</b></div>
<p />
<div style="line-height: 26px;">You can set a post to be pinned to the top of the page. Pinned posts will stay on top of your timeline for up to 7 days.If possible, try not to wait the full 7 days before you change out the post unless you have a very important message to share. Chances are you have repeat visitors coming to your page throughout the week. Give them something new and fresh to check out.</div>
<p />
<div style="line-height: 26px;"><b>12. Like button and interest lists. </b></div>
<p />
<div style="line-height: 26px;">The like button will now show as “liked” for all fans who have already liked the page.</div>
<p />
<div style="line-height: 26px;">There are also new interest lists that can be accessed with a simple hover of the like / liked button.  You can create your own list as well as subscribe to lists the page owner has created.</div>
<p />
<div style="line-height: 26px;">Users can also select if they want to see your posts in their timeline right from your Facebook timeline by hovering over the same like button.</div>
<p />
<div style="line-height: 26px;"><b><i>13. Know the required image sizes.</i></b></div>
<p />
<div style="line-height: 26px;"><b><i>No need to over complicate this. Note the required image sizes and jot them down on a sticky. Stick it to your computer monitor and you won’t have to look them up or worry about forgetting them.</i></b></div>
<p />
<div style="line-height: 26px;">
<ul>
<li><b><i>Cover photo: 851 x 315</i></b></li>
<li><b><i>Profile picture: 180 x 180</i></b></li>
<li><b><i>Thumbnail image for apps: 111 x 74</i></b></li>
<li><b><i>Highlighted &amp; milestone images: 843 x 403</i></b></li>
<li><b><i>Images within wall posts display as 404 x 404.</i></b></li>
</ul>
</div>
<div style="line-height: 26px;"> </div>
<p />
<div style="line-height: 26px;"><b>14. It’s what happens after the “like” that matters most. </b></div>
<p />
<div style="line-height: 26px;">Don’t get too hung up on all these changes. If you are focusing on only “likes” then you have much bigger problems than the Facebook default tab going away.</div>
<p />
<div style="line-height: 26px;">As I always say, it is what happens after the like that matters most. Check out this post I wrote in December, 2010 which still stands true today for tips to engage your audience after the like!  “What Happens After the Facebook Like? 20 Tips to Engage Your Audience After the Like!</div>
<p />
<div style="line-height: 26px;"><b>15.  Don’t freak out. </b></div>
<p />
<div style="line-height: 26px;">The worst thing you can do is go into “freak out” mode. If you are completely freaked out over these changes then you really need to do the “double think” on your online marketing strategy. Remember, you do not own Facebook. Facebook can make any changes they see fit, whenever they decide to do so. It is a free platform and although you may have put too much weight into the platform for the success of your business, use the anxiety you feel today as a positive to move at least a few eggs out of the Facebook basket. Putting all your eggs in one basket is never a good thing, particularly when it is a basket you do not own!</div>
<p />
<div style="line-height: 26px;"><b>Additional Facebook Resources: </b></div>
<p />
<div style="line-height: 26px;">Below I have compiled numerous Facebook pages to help you get acquainted with the most recent changes as well as the standard guidelines for Facebook features such as advertising and promotions.</div>
<p />
<div>
<ul>
<li style="line-height: 26px;">Start setup of a new Facebook Business Page: <a href="https://www.facebook.com/pages">https://www.facebook.com/pages</a></li>
<li><span style="line-height: 26px;">Facebook Basics: <a href="https://www.facebook.com/help/?page=260315770650470&amp;ref=hcnav">https://www.facebook.com/help/?page=260315770650470&amp;ref=hcnav</a></span></li>
<li><span style="line-height: 26px;">The Facebook Blog: <a href="https://blog.facebook.com/">https://blog.facebook.com/</a></span></li>
<li><span style="line-height: 26px;">Facebook Marketing Solutions Timeline Page: <a href="https://www.facebook.com/marketing">https://www.facebook.com/marketing</a></span></li>
<li><span style="line-height: 26px;">Build Your Brand with Facebook Pages: <a href="https://www.facebook.com/help/?page=198605806884743&amp;ref=hcsubnav">https://www.facebook.com/help/?page=198605806884743&amp;ref=hcsubnav</a></span></li>
<li><span style="line-height: 26px;">Facebook Ads &amp; Business Solutions: <a href="https://www.facebook.com/help/?page=195623423828629&amp;ref=hcnav">https://www.facebook.com/help/?page=195623423828629&amp;ref=hcnav</a></span></li>
<li><span style="line-height: 26px;">Facebook Advertising Guidelines: <a href="https://www.facebook.com/ad_guidelines.php">https://www.facebook.com/ad_guidelines.php</a></span></li>
<li><span style="line-height: 26px;">Facebook Promotions Guidelines: <a href="https://www.facebook.com/promotions_guidelines.php">https://www.facebook.com/promotions_guidelines.php</a></span></li>
<li><span style="line-height: 26px;">Facebook Cover Guidelines: <a href="https://www.facebook.com/help/search/?q=cover+guidelines">https://www.facebook.com/help/search/?q=cover+guidelines</a></span></li>
<li><span style="line-height: 26px;">Facebook Pages Guidelines: <a href="https://www.facebook.com/page_guidelines.php">https://www.facebook.com/page_guidelines.php</a></span></li>
<li><span style="line-height: 26px;">Amended Facebook Pages Guidelines for State &amp; Local Government in the United States: <a href="https://www.facebook.com/terms_pages_gov.php">https://www.facebook.com/terms_pages_gov.php</a></span></li>
<li><span style="line-height: 26px;">Facebook Platform Policy: <a href="https://developers.facebook.com/policy/">https://developers.facebook.com/policy/</a> (apps on pages must adhere to these)</span></li>
<li><span style="line-height: 26px;">How to make a Facebook milestone: <a href="https://www.facebook.com/help/?faq=279680818764230#What">https://www.facebook.com/help/?faq=279680818764230#What</a>’s-a-milestone?-How-do-I-make-a-milestone-for-my-Facebook-Page?</span></li>
<li><span style="line-height: 26px;">Facebook Community Standards: <a href="https://www.facebook.com/communitystandards">https://www.facebook.com/communitystandards</a></span></li>
<li><span style="line-height: 26px;">Facebook Data Use Policy: <a href="https://www.facebook.com/about/privacy/">https://www.facebook.com/about/privacy/</a></span></li>
<li><span style="line-height: 26px;">Facebook Statement of Rights &amp; Responsibilities: <a href="https://www.facebook.com/legal/terms">https://www.facebook.com/legal/terms</a></span></li>
<li><span style="line-height: 26px;">Facebook Apps, Games &amp; Credits: <a href="https://www.facebook.com/help/?page=310847352301318&amp;ref=hcnav">https://www.facebook.com/help/?page=310847352301318&amp;ref=hcnav</a></span></li>
<li><span style="line-height: 26px;">Facebook App Basics: <a href="https://www.facebook.com/help/?page=222844857728639">https://www.facebook.com/help/?page=222844857728639</a></span></li>
<li><span style="line-height: 26px;">Facebook App Guidelines: <a href="https://developers.facebook.com/docs/guides/canvas/">https://developers.facebook.com/docs/guides/canvas/</a></span></li>
<li><span style="line-height: 26px;">Facebook Personal Timeline: <a href="https://www.facebook.com/help/timeline">https://www.facebook.com/help/timeline</a></span></li>
<li><span style="line-height: 26px;">Facebook Safety Timeline Page: <a href="https://www.facebook.com/security">https://www.facebook.com/security</a></span></li>
<li><span style="line-height: 26px;">Facebook Family Safety Center: <a href="https://www.facebook.com/help/safety">https://www.facebook.com/help/safety</a></span></li>
</ul>
</div>
</div>
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		<title>Replay: Follow Up Failure- Turning Old Home Care Leads Into New Clients</title>
		<link>http://www.myseniorservice.com/replay-follow-up-failure-turning-old-home-care-leads-into-new-clients</link>
		<comments>http://www.myseniorservice.com/replay-follow-up-failure-turning-old-home-care-leads-into-new-clients#comments</comments>
		<pubDate>Fri, 23 Mar 2012 15:56:09 +0000</pubDate>
		<dc:creator>valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.myseniorservice.com/?p=3123</guid>
		<description><![CDATA[Hi all, thanks for attending or registering for this informative webinar. Here is the link to the video replay. Enjoy! Regards, Valerie VanBooven RN BSN Owner/ Managing Partner LTC Expert PublicationsPhone: 888-404-1513 Email: valerie@ltcep.com See our client samples: http://MySeniorService.comRegister for our webinars and marketing videos: http://LTCSocialMark.com]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>Hi all, thanks for attending or registering for this informative webinar.
<div>Here is the link to the video replay. Enjoy!</div>
<p />
<div><iframe src="http://www.youtube.com/embed/glguaBevyJg?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></div>
<div>
<p />Regards,
<div style="font-family: georgia,serif;"><i>Valerie VanBooven RN BSN</i></div>
<div>Owner/ Managing Partner</div>
<div>LTC Expert Publications<br />Phone: <a value="+18884041513">888-404-1513</a><br /> Email: <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a> </div>
<p /><b style="font-size: large;">See our client samples: <a href="http://myseniorservice.com/" target="_blank">http://MySeniorService.com</a></b><br /><b style="font-size: large;">Register for our webinars and marketing videos: <a href="http://ltcsocialmark.com/" target="_blank">http://LTCSocialMark.com</a></b> </div>
</div>
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		<title>Finding Quality Home Care Leads&#8230;.How Much Does it Really Cost?</title>
		<link>http://www.myseniorservice.com/finding-quality-home-care-leads-how-much-does-it-really-cost</link>
		<comments>http://www.myseniorservice.com/finding-quality-home-care-leads-how-much-does-it-really-cost#comments</comments>
		<pubDate>Wed, 21 Mar 2012 02:55:26 +0000</pubDate>
		<dc:creator>valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.myseniorservice.com/?p=3121</guid>
		<description><![CDATA[Case Study: Question:  How much does it REALLY cost to generate quality home care or assisted living leads? Answers: The cost for generating REAL quality leads depends on the following factors: 1.       Your agency or assisted living’s current location. For example, are you in a big metro area (ie Chicago), or a small rural town [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p><b><span style="font-size: 18.0pt; line-height: 115%;">Case Study:</span></b></p>
<p><b><span style="font-size: 18.0pt; line-height: 115%;">Question:  How much does it REALLY cost to generate quality home care or assisted living leads?</span></b></p>
<p><b><span style="font-size: 18.0pt; line-height: 115%;">Answers:</span></b></p>
<p><b><span style="font-size: 12.0pt; line-height: 115%;">The cost for generating REAL quality leads depends on the following factors:</span></b></p>
<p class="MsoListParagraphCxSpFirst" style="">1.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Your agency or assisted living’s current location. For example, are you in a big metro area (ie Chicago), or a small rural town (ie Independence, MO)? The amount of money you will need to spend depends on how challenging it is to get you to the first page of Google in the NATURAL results.</p>
<p class="MsoListParagraphCxSpMiddle" style="">2.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>If you are in a large metropolitan area with tons of competition you might consider supplementing your natural / organic search engine efforts with some Pay-Per-Click advertising.</p>
<p class="MsoListParagraphCxSpMiddle" style="">3.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>You must have a home care lead or assisted living lead generating website. This kind of website might not be the artistic mecca of the universe of websites, but that’s ok, it should be a <b>lead generating website</b>….after all <b><i>pretty doesn’t make you money</i></b><i>, lead producing websites make you money</i>. </p>
<p class="MsoListParagraphCxSpMiddle" style="">4.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>You need content content content content. Content= blog posts, videos, and more blog posts and videos.</p>
<p class="MsoListParagraphCxSpMiddle" style="">5.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>You need social media: Facebook, Twitter, LinkedIn, Pinterest, Squidoo, to name a few.</p>
<p class="MsoListParagraphCxSpMiddle"> </p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><b>Let’s look at the numbers.</b></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"> </p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><b><span style="font-size: 16.0pt; line-height: 115%;">Situation A:</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><b>Home Care Agency A is using Yodel or ReachLocal or YellowPages or SuperPages or one of their many competitors to do the following:</b></p>
<p class="MsoListParagraphCxSpMiddle" style="">1.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Put up a landing page that is designed to attract leads.</p>
<p class="MsoListParagraphCxSpMiddle" style="">2.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>There is no content or natural / organic content added like blog posts. This is a standalone landing page.</p>
<p class="MsoListParagraphCxSpMiddle" style="">3.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>There is no social media involvement.</p>
<p class="MsoListParagraphCxSpMiddle" style="">4.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Home Care Agency A puts $600-$900 per month in a bucket to pay for Pay-Per-Click leads in their local area.</p>
<p class="MsoListParagraphCxSpMiddle" style="">5.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>All phone calls through the website are tracked.</p>
<p class="MsoListParagraphCxSpMiddle" style="">6.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>All forms filled out on the website are tracked.</p>
<p class="MsoListParagraphCxSpMiddle" style="">7.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Home Care Agency A can log in and review the recordings of the phone calls and analytics (some portion of them) at any time.</p>
<p class="MsoListParagraphCxSpMiddle" style="">8.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Home Care Agency A sees that they have had 25 calls this month! YAY!</p>
<p class="MsoListParagraphCxSpMiddle" style="">9.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Home Care Agency A sees that of those 25 calls, 23 of them were employment inquiries. 2 calls were real leads. Boo.</p>
<p class="MsoListParagraphCxSpMiddle" style=""><b>10.<span style="font-family: Times New Roman; font-size: 7pt; font-weight: normal;">   </span></b><b>This means that in one month Home Care Agency A spent $300 minimum per lead.</b></p>
<p class="MsoListParagraphCxSpMiddle" style=""><b>11.<span style="font-family: Times New Roman; font-size: 7pt; font-weight: normal;">   </span></b><b>P.S. By the way, if Home Care Agency A leaves this program, they cannot take their website with them (landing page), and they will never see the list of keywords that were used to generate their 2 leads.</b></p>
<p class="MsoListParagraphCxSpLast" style=""><b>12.<span style="font-family: Times New Roman; font-size: 7pt; font-weight: normal;">   </span></b><b>P.P.S. The company they were using to generate their 2 leads did not mention that Google discounts the Pay Per Click cost- and so although Home Care Agency A paid full price for clicks, the company they used got a discount on the back end and made money off of Home Care Agency A’s clicks.</b></p>
<p><b><span style="font-size: 14.0pt; line-height: 115%;">Situation B:</span></b></p>
<p><b>Home Care Agency B is using a company (LTCEP) that specializes in online marketing and lead generation in the elder care and senior service markets.  They hire LTCEP who does the following:</b></p>
<p class="MsoListParagraphCxSpFirst" style="">1.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>LTCEP puts up a full website with a landing page that is designed to attract leads.</p>
<p class="MsoListParagraphCxSpMiddle" style="">2.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>There is weekly content or natural / organic content added like blog posts and videos.</p>
<p class="MsoListParagraphCxSpMiddle" style="">3.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Home Care Agency B pays $600 per month for content, SEO, social media etc.</p>
<p class="MsoListParagraphCxSpMiddle" style="">4.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Home Care Agency B spends $300 per month on clicks (paid directly to Google Adwords).</p>
<p class="MsoListParagraphCxSpMiddle" style="">5.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>All phone calls through the website are tracked.</p>
<p class="MsoListParagraphCxSpMiddle" style="">6.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>All forms filled out on the website are tracked.</p>
<p class="MsoListParagraphCxSpMiddle" style="">7.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Home Care Agency B can log in and review the recordings of the phone calls and all analytics at any time.</p>
<p class="MsoListParagraphCxSpMiddle" style="">8.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Home Care Agency B sees that they have had 41 calls this month! YAY!</p>
<p class="MsoListParagraphCxSpMiddle" style="">9.<span style="font-family: Times New Roman; font-size: 7pt;">       </span>Home Care Agency B sees that they have had 10 forms filled out this month. Yay!</p>
<p class="MsoListParagraphCxSpMiddle" style="">10.<span style="font-family: Times New Roman; font-size: 7pt;">   </span>Home Care Agency B sees that of those 41 calls, 31 of them were employment inquiries. 10 calls were real leads. YAY!</p>
<p class="MsoListParagraphCxSpMiddle" style="">11.<span style="font-family: Times New Roman; font-size: 7pt;">   </span>Home Care Agency B sees that of those 10 forms filled out, 5 of them were real leads. YAY!</p>
<p class="MsoListParagraphCxSpMiddle" style=""><b>12.<span style="font-family: Times New Roman; font-size: 7pt; font-weight: normal;">   </span></b><b>This means that in one month Home Care Agency A spent $60.00 per lead.</b></p>
<p class="MsoListParagraphCxSpMiddle" style=""><b>13.<span style="font-family: Times New Roman; font-size: 7pt; font-weight: normal;">   </span></b><b>P.S. By the way, if Home Care Agency A leaves this program, they can take their website with them and keep the content and their natural search engine results!</b></p>
<p class="MsoListParagraphCxSpLast" style=""><b>14.<span style="font-family: Times New Roman; font-size: 7pt; font-weight: normal;">   </span></b><b>P.P.S. LTCEP does not get click discounts or kickbacks. <img src='http://www.myseniorservice.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </b></p>
<p><b><span style="font-size: 16.0pt; line-height: 115%;">Who is the real winner here? Home Care Agency B of course.</span></b></p>
<p>No matter how many calls a lead gen company says they can generate for you, take note of how many are real leads vs employment calls.  PAY ATTENTION TO YOUR ROI! One of the most frustrating and differentiating aspects of home care and assisted living internet marketing is the fact that people looking for jobs can WASTE CLICKS and WASTE PHONE TIME. Having a structured plan designed to re-direct employment seekers, keep them off your phones and off your forms is super important. </p>
<p>This is one of many issues that come up when Home Care and Assisted Living organizations use an online lead gen company or website developer who does not understand the elder care and senior service market. </p>
<p> </p>
<p>But wait, what about those $18-$30 leads that you can buy from places like Eldercarelink, or Service Magic? Ask yourself this real question- dig deep…. Those are shared leads, meaning that you may be one of 3-4 other service providers who are receiving that lead. </p>
<p></p>
<p>How many have you closed? </p>
<p></p>
<p>How much did you spend to find the one that really worked out well? </p>
<p></p>
<p>Do the math- you will be surprised at how much you really have to spend to get to the real stuff. (Hint: It’s way more than $100 per lead on average). </p>
<p>Buyer beware, but more importantly, CALCULATE YOUR ROI.</p>
<p> </p>
</p>
<p>Regards,
<div style="font-family: georgia,serif;"><i>Valerie VanBooven RN BSN</i></div>
<div>Owner/ Managing Partner</div>
<div>LTC Expert Publications<br />Phone: <a value="+18884041513">888-404-1513</a><br /> Email: <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a> </div>
<p /><b style="font-size: large;">See our client samples: <a href="http://myseniorservice.com/" target="_blank">http://MySeniorService.com</a></b><br /><b style="font-size: large;">Register for our webinars and marketing videos: <a href="http://ltcsocialmark.com/" target="_blank">http://LTCSocialMark.com</a></b></div>
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		<title>Learn From the Best in Elder Care Marketing: Killer Landing Pages- 3 Examples of Landing Pages that Convert</title>
		<link>http://www.myseniorservice.com/learn-from-the-best-in-elder-care-marketing-killer-landing-pages-3-examples-of-landing-pages-that-convert-2</link>
		<comments>http://www.myseniorservice.com/learn-from-the-best-in-elder-care-marketing-killer-landing-pages-3-examples-of-landing-pages-that-convert-2#comments</comments>
		<pubDate>Tue, 20 Mar 2012 06:43:36 +0000</pubDate>
		<dc:creator>valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.myseniorservice.com/?p=3119</guid>
		<description><![CDATA[Erez Barak shares some great advice and information in this article posted at SearchEngineWatch.com Your goal is to optimize landing pages for customer experience and business conversion success. To learn how to do this (in addition to reading ) it helps to look at some landing pages that illustrate &#34;greatness.&#34; As a quick refresher, &#34;7 Tips for Landing Page [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p><a href="http://searchenginewatch.com/author/1957/erez-barak">Erez Barak</a> shares some great advice and information in this article posted at <a href="http://SearchEngineWatch.com">SearchEngineWatch.com</a></p>
<p>Your goal is to optimize landing pages for customer experience and business conversion success. To learn how to do this (in addition to reading ) it helps to look at some landing pages that illustrate &quot;greatness.&quot;</p>
<p>As a quick refresher, &quot;<a href="http://searchenginewatch.com/article/2140482/7-Tips-for-Landing-Page-Greatness">7 Tips for Landing Page Greatness</a>&quot; outlines the criteria for landing page success:</p>
<ol>
<li>Have a Clear and Emphasized Call to Action</li>
<li>Align Your On-Page Message and Call-to-Action With Your Off-Page Promise</li>
<li>Simplify Design and Reduce Text</li>
<li>Use Images Judiciously</li>
<li>Show Brand Validation</li>
<li>Enable Sharing and Highlight Social Validation</li>
<li>Test, Test, Test</li>
</ol>
<p>Let&#39;s look at three landing pages doing it right. In the spirit of always testing and the belief that landing pages can always be optimized, we will include additional tips for how these landing pages can be tested to ensure that the best possible version is created.</p>
<p><a href="http://searchenginewatch.com/article/2161567/Killer-Landing-Pages-3-Examples-of-Landing-Pages-that-Convert">Read the rest of the post here/ see the examples.</a> </p>
<p>Regards,
<div style="font-family: georgia,serif;"><i>Valerie VanBooven RN BSN</i></div>
<div>Owner/ Managing Partner</div>
<div>LTC Expert Publications<br />Phone: <a value="+18884041513">888-404-1513</a><br /> Email: <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a> </div>
<p /><b style="font-size: large;">See our client samples: <a href="http://myseniorservice.com/" target="_blank">http://MySeniorService.com</a></b><br /><b style="font-size: large;">Register for our webinars and marketing videos: <a href="http://ltcsocialmark.com/" target="_blank">http://LTCSocialMark.com</a></b></div>
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